Have you wondered what is going to change in Google ranking factors this year?
Any person who has knowledge about SEO knows that the rules and ethics of SEO are not as same as they used to be in earlier days. In fact, they keep on changing every single year. Which means that the techniques you used to rant your site up in 2019 may not be applicable now? Indeed the fundamental steps maybe the same as past years but there are also some changes that you cannot ignore if you want to boost your rank on search engines.
To prevent you from wasting time on old strategies we are going to talk about the ones you should be paying attention in 2020. Straps on.
Top Six Crucial Google Ranking Factors in 2020:
Backlinks are one of the most obvious Google ranking factors to focus on. The assumption behind is the more links you have from authentic and highly ranked domains the more useful content your site have. Always be aware of that Google will always give more weight to quality backlinks than poor backlinks in high quantity.
Sometimes this Strategy Fails and the Reasons can be:
> Lack of quality content.
> Backlinking at low ranked domains.
The great optimization move for your site in 2020 will be telling Google that your page is worth ranking by getting more quality backlinks from highly ranked domains.
2. Quality Content:
Why would anyone bother to read a non-authentic and low-quality content? Your content should be authentic and interesting if you want to get the attention of the audience that’s the theory which makes “Quality Content “one of the most important Google ranking factor. It’s the most obvious factor and its reign has been unshaken since the beginning.
At the end, Google is connecting its customers with the useful information they are searching for. So, make sure that your site have authentic and quality content that will prove helpful to whoever clicks through.
Here are some useful guidelines to make your content the “Quality Content”:
> It should be helpful to the audience who search it.
> Quality is always more valuable than the quantity of content. So, let short and authentic content is better than long and useless content.
When your content is not just lengthier but is also packed with value, you begin to earn the real benefits of SEO, that help you rank better.
3. Mobile Optimization:
There are many SEO factors that will directly affect your ranking on Google as SEO has come a long way. Google is in business with its users so you must be conscious about your site’s user experience instead of other smaller aspects.
Google announced its first mobile-indexing in 2016. So after that Google’s index now gives superiority to the mobile version of a website instead of desktop version when it comes to crawling it.
The reason behind is many people use mobile to navigate the internet instead of using Desktop. Simple is that your website should have excellent mobile compatibility if you want to boost your site’s ranking.
That means if you don’t give importance to your site’s mobile-friendliness your all potential hard work can be wasted.
To make sure that your website is mobile-friendly take advantage of the Google search console:
> To make sure that your site’s mobile version can be accessed by GOOGLE BLOT you should use txt testing tools.
> To check your site’s speed you should use page SPEED insights tool.
>You can make your site mobile-friendly by using simple steps. Focusing on this factor will influence your site’s ranking is a great way.
4. Click through Rate (CTR):
When it comes to measuring your SEO success rate CTR is one of the most important factors. Google keeps on changing its search engine algorithms every year but CTR has maintained its position for many years. So you need to maintain good CTR if you want a high ranking on Google. The theory behind this is very simple because as many clicks you have on your site there will be more and more chances to convert them into leads or sales. So, users clicking your site and engaging with your content should be one of your superior SEO priorities.
Achieving higher CTR is not as difficult as you may think. You just have to follow few simple steps. You have to create a relevant and convincing title-tag. The next step is Meta-Description. Meta-description should be brief and convincing as well.
CTR is directly related to your visibility on Google. As we all know most people click on the first site they see for a particular keyword they search. Just make sure that you have authentic metadata. which will impacts your visibility in a positive way, promoting your CTR in the process.
5. Domain Age and Authority:
Domain age has been considered a ranking factor for quite a long time. According to recent studies, almost 61% of the sites found on the top 10 Google SERPs have an age of almost 3 years. It was also stated that only a few websites have achieved this ranking. So, if your site has been up from some time and you have been optimizing it in a good way your chances are very high to get good ranking.
Authority is also one of the important factors. It can be achieved by high-quality content and good off-page SEO.
6. Schema Markup:
This is one of the latest SEO facto. It is a very powerful but less utilized technique. Once you attain the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). The markup tells Google what your content means so with schema markup, your content gets indexed and returned in a different way than without markup.
In real meaning, the Schema markup code helps search engine algorithms understand specific pieces of data better. Specifically, things like addresses, phone numbers, etc.
At the end, if you want a successful SEO you should undergo schema markup in authentic ways.
There are many other technical signals which you should be keep an eye on other than these 6 crucial factors e.g. HTTP encryption, page load speed, social signals, etc.
Overall if you want no 1 spot on Google in 2020 you have to keep all these crucial ranking factors in your mind to start optimization of your site.