Do you know what SEO is? How it can impact your business? Why it’s important at the present time?
If you ever have any of these questions then you are in the right place.
What is SEO?
SEO is known as search engine optimization which is techniques use to increase the organic search on search engines. The higher you able to get on search results the more people you will able to attract to your site. In the early 90’s it was just an option but now it’s essential for any type of marketing strategy or business.
Well now the next question is can you learn SEO on your own or you need somebody to teach you?
There is a simple answer for you “you have to study with a lot of concentration and also you need a lot of practice”.
Now let’s get to the GOOD POINT: A lot of information about SEO and easy guidelines are present on the internet for free. You just have to choose wisely on the site. Above all, you can also attend SEO courses/classes.
With the change of years, the ethics and techniques of SEO are also changing continuously. This means the techniques which were excellent in 2016 to rank your site up on search engines may not be good enough now.
Now the question is:
What do you need to know about SEO in 2020?
SEO is actually an ongoing process for any website or blog. If you have an online business then you totally relay on SEO and you have to keep on optimizing your site on a regular basis.
Well, the thing is Google changes its algorithms to rank up any site sometimes without even any warning. So, you have to be sure that you are using the right techniques for SEO.
Let’s see what You have to keep in mind in 2020 for high SEO:
1: Voice Searches:
There are going to be many changes in SEO this year one of the biggest changes is VOICE SEARCHES.
Doesn’t this scare you? If not let me clear that: After voice search is done on Google, only one search result will matter. If it’s not you, you’re going to lose, big time.
Keep in mind voice search results tend to favor the top organic results. In fact, they found that 74% of voice search answers came from the first 3 Google results
So, you have to optimize your site for voice searches. When optimizing for voice search, make sure your site has a high ranking on Google. Other than that it’s important to have excellent content. One long-form article that clocks in at 2,500 words will do much more for you than four 500-word blog posts that barely scratch the surface of a topic. Content is an asset and if you do it right, you’ll get back the money you put into it.
2: Optimize your Website According to SEO Algorithms:
To keep your website optimized you have to keep an eye on what changes are happening in Google SEO algorithms. You must have to analyze search engine rankings and organic search results to determine if your website is having positive SEO results or not. Your content should be authentic and fully excellent as the content is still king.
Keep an eye on the speed with which your site loads for visitors because Google is taking the serious concern to load time when determining SEO score. So, never ignore your site’s loading speed.
3: Always Give Priority to Google’s Featured Snippet:
What has featured snippet?
When you search on Google you mostly get a box where your query is answered, either in a paragraph, list or table. That’s called the featured snippet. The theory behind giving priority to featured snippets is:
“In 90% case, the answer box text is taken from one of the top 10 search results for that query. About 40% of Google Home results come from the featured snippet”
Here are some tricks to get into Google’s featured snippet spot and rule voice search:
-Make sure your title tags and headers ask the exact question as to the keyword search.
– The average paragraph length in a featured snippet is 50-60 words, so make sure to satisfy this condition when writing the answer.
-Focus on long-tail keywords.
4: Mobile Friendliness:
Google announced its first mobile-indexing in 2016. So after that Google’s index now gives superiority to the mobile version of a website instead of desktop version when it comes to crawling it.
behind is many people use mobile to navigate the internet instead of using
Desktop. According to Google: the common
time it takes to fully load a mobile landing page is 22 seconds… however, 53
percent of mobile site visitors leave a page that takes longer than three
seconds to load. So, make sure your site has good loading speed.
Simple is that your website should have excellent mobile compatibility if you want to boost your site’s ranking.
To make sure that your website is mobile-friendly take advantage of the Google search console:
– To make sure that your site’s mobile version can be accessed by GOOGLE BLOT you should use txt testing tools.
– To check your site’s speed you should use page SPEED insights tool.
Focusing on this factor will influence your site’s ranking is a great way.
5: Give Priority to Brand Building:
When it comes to giving importance search engines look at two things Authority & Trust. Well, branding can give you both.
So, you have to focus on the brand building if you want to get high SEO results.
Now the question is:
How to build a brand?
You have to build an effective branding strategy by using numerous platforms for your marketing, like blogs, social media, and podcasts, you’re building brand awareness and also giving Google more brand links to index so, it’s in your benefit.
Overall building a brand means you will get more and more links from authentic sites. The good news is brand building is a win-win situation because getting links from authentic sites itself is an important Google ranking factor.
We just want you to be prepared for SEO in 2020. Keep on optimizing your site, improve your content and get more and more links from high ranking sites.